Essentially instantgram turns your instagram pictures from your phone into physical magnet print squares that are shipped anywhere in the world! (shipping is even free) Going to the site I logged in using my instagram account and picked out the pictures to be turned into magnets. A few clicks and I was done. Here's the results when they arrived today. Absolutely love all the potential gifts these can turn into, from a sweet set for bridesmaids to keeping in touch with fellow traveler friends made along the way (i.e. offer to snap their picture and ask for their address to send a set of instantgram's too).